Licensing & Cartoons
Mirror Group's cartoon characters have delighted and amused generations of our readers ever since the first Haselden cartoon appeared back in 1913.
Our first character based strip appeared in 1919 with the arrival of Pip, Squeak and Wilfred (a dog, penguin and rabbit naturally!). During the 1920s the strip became enormously popular, with our heroes appearing in their own silent movie in 1921.
Other characters swiftly followed but few had as much instant appeal with our readership as our forces sweetheart - Jane. Her adventures graced The Daily Mirror newspaper throughout the war and for many years beyond
Andy Capp @worldofandycapp, the nation’s favourite working class hero, arrived in 1954 and quickly became an international phenomenon. Since his first outing Andy has become a global icon, appearing in print in countries as diverse as America, Italy, Mexico, Kenya and even Thailand!
Today our cartoons are as popular with our readers as ever. Millions of readers keep up to date with the latest adventures of Mr Digwell @mrdigwell, Garth, Simon's Cat, Mandy, The Perishers and of course, Mr Crabtree @mrcrabtree.
For more information regarding licensing any of these fantastic brands, contact us today.
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Mr Crabtree - Take part in the search for Peter |
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It was one of the classic Daily Mirror cartoon strips – and now Mr Crabtree Goes Fishing is about to hook a new generation of fans. Mr Crabtree’s angling adventures were serialised in the Mirror for 25 years and became the best-selling fishing book of all-time. It is now set to be adapted for the small screen and we’re looking for a child to play the 21st century version of Peter, the young son introduced to fishing by his dad. The Mirror Group – in conjunction with Toast Entertainment Group, the Angler’s Mail and Anglers’ Net – wants four boys or girls, aged 8 to 14, for the show entitled Fishing in the Footsteps of Mr Crabtree. They will join Norfolk-based angling expert John Bailey on the forthcoming series, which is due to be broadcast this autumn. John said: “The original Crabtree inspired millions of anglers through two, three or even four generations to take up a sport that’s exciting, challenging and leads to a truly profound understanding of the aquatic world. “Fishing in the Footsteps will show how techniques have changed but its core values stay the same. We will be teaching the sport from the fundamentals up, as well as portraying the white-knuckle thrills, fun and friendship and the deep respect for the environment every proper angler feels.” TEG is looking for modern-day “Peters” who have at least an interest in angling. Executive producer, Lester Holcombe said: “I’ve been producing TV programmes for the last ten years and I started fishing at an earlier age than even Peter did, with my late dad and my uncle, so getting to make this series and to be a part of Mr Crabtree’s re-introduction to a new TV and angling audience, is a dream come true. “Only rarely has an angling show or series reached out to an audience beyond those people that already go fishing. Crabtree and its key messages will not only appeal to all anglers, but to a wider TV audience, who will get to see the magic of fishing and why it is the favoured pastime of millions of people in Britain.” Fergus McKenna, Mirror Group’s Head of Syndication and Licensing, added: “Along with our creations like Andy Capp and Mr Digwell, Mr Crabtree was a great favourite, not just with the angling audience but for all of our readers. "Capturing the essence of taking pleasure from the simple things in life, and promoting a love for outdoor living and sporting pursuits, the lessons that Mr Crabtree taught are equally as relevant today. “We’re delighted to be involved in bringing this Mirror Group creation back to life for a new generation to enjoy.” * Entry closes on March 2 2012. For more information, full terms and conditions and an online entry form go to: www.mrcrabtreegoesfishing.com, on Twitter: @mrcrabtree, and the Facebook page: /mrcrabtreegoesfishing
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Andy Capp's Change for Life |
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Andy Capp has been used to get the Department for Health’s Change 4 Life message over to Daily Mirror readers.
Change4Life is a campaign which aims to encourage people to 'self assess' their drinking habits with their Change 4Life on-line self assessment tool.
Keith Yonish, Head of Innovations at the Daily Mirror, said: “The campaign objectives were to raise awareness of the dangers of drinking daily over a prolonged period of time, but it was imperative that the tone of the messaging was friendly rather than preachy. We would never have won the pitch without the help of our editorial colleagues"
“We went back with the idea of engaging the use of the Mirror's world famous and hugely iconic Andy Capp cartoon, a first in its 55-year history.
“This answered their objectives in a subtle but effective way.
“Andy is frequently seen with pint in hand, visiting his local almost seven days a week. So the idea was built around showing him laying off the booze and seeking alternative pursuits over the course of the six week campaign.”
A total of 28 bespoke Andy Capp cartoons were be created for the campaign.
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